Essilor International is the world's leading manufacturer of ophthalmic lenses, along with ophthalmic optical equipment; it was the pioneer in development of lenses and lens coatings to cater for a multitude of users. Essilor created Varilux which is the world's first progressive lens. It corrects presbyopia which is a progressively diminished ability to focus on near objects; these lenses allow the wearer to get clear vision. Its activities are largely focused on research and development. It is the world's largest manufacturer of ophthalmic lenses, dominating the market on every continent, and Europe's fourth-largest medical equipment firm.

Essilor wanted to penetrate the Singapore optical scene with a new lens product, Myopilux. Seeing that there was an increase in children having myopia due to excessive near vision activities like reading and study. Myopilux was thus created to combat Myopia, or short-sightedness.

 

Dream Solutions has had served Essilor for more than 10years, through the years Dream Solutions has developed an acute understanding of Essilors specific needs and range of products. When they wanted to launch Myopilux they gave us free creative reign over the project.

It was because of that we were able to see the project through from the conceptualization of the brand image through the launch, and finally through to the various consumer touch points like the POSM material and packaging.

Essilors trade partners has contributed to Essilor's success over its competitors. Essilor shares a unique synergic relationship with its trade partners where both parties continually work to bring value to the other. With the launch of the Myopilux range of lenses we saw an opportunity for Essilor and its trade partners to not only bring monetary value to each other but to also bring value to the consumers they serve.

We identified that by winning the trade partners over would do more good than a campaign aimed as consumers we decided to focus the launch of the Myopilux lens on Essilor's trade partners.

 

 

 

Myopilux is a chance for Essilor and its trade partners go beyond sales for monetary gains but rather a social responsibility to reduce myopia amongst kids. We believe by tagging on a social cause was a great way to encourage Essilors trade partners to push sales for the Myopilux lenses. The idea was for the trade partners to see themselves as more than just sales men but people that by reducing Myopia amongst children helps them fulfill their life goals or their dream.

Thus the campaign was aptly named “I have a dream”.

We invited the trade partners for a breakfast launch where they were educated on the product features of the Myopilux lens and were also encouraged to be involved in the fight against Myopia.

 

Using a variety of marketing communication and innovative solutions, are able to produce and deliver a wholesome package from design to event management to further transmit the message and create an impact for the target audience. We at dream solutions are able to understand your needs conceptualize a appropriate solution to your problems.

At Dream Solutions we don’t provide the standard formula for a marketing campaign, we provide an integrated marketing solution customized to your companies needs. No Dream is too big with Dream Solutions.